Blue Islands
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| Fleet size | 6 | ||||||
| Destinations | 7 | ||||||
| Company slogan | A Welcome Difference | ||||||
| Parent company | Blue Islands Limited | ||||||
| Headquarters | Saint Peter Port, Guernsey | ||||||
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| Website | blueislands.com | ||||||
Blue Islands Limited is an airline of the Channel Islands. Its head office is in Saint Peter Port, Guernsey, and its registered office is in Saint Anne, Alderney. It operates scheduled services from and within the Channel Islands to the United Kingdom and Europe. Its main bases of operation are Guernsey Airport and Jersey Airport.
Blue Islands Flights now operate under the Flybe brand, following a franchise deal between the two airlines.
The airline was formally established in 2001 (but had been operating since 1999 as a small operation) by Le Cocq's Stores in Alderney and was initially known as Le Cocq's Airlink. It started operations carrying perishable goods from Bournemouth in the south of England to the island of Alderney. Scheduled services were added on the same route on 1 February 2002. The trading name Rockhopper was adopted on 29 August 2003. In 2004 ownership changed to Healthspan Leisure and in 2005, Jetstream aircraft were added to the fleet. The company moved its main operating base from Alderney to Jersey in January 2006. Its headquarters is now at Healthspan House, The Grange, St. Peter Port, Guernsey. The airline is wholly owned by the Healthspan Group. The company changed the trading name from Rockhopper to Blue Islands on 14 February 2006. This move coincided with the delivery of the first of its new fleet of 19-seater BAe Jetstream 31 aircraft and a new air link with the Isle of Man.
The deployment of the BAe Jetstream aircraft on some Guernsey-Jersey services meant Blue Islands gained a majority share of the market from its competitor (according to Airliner World magazine), helped by the introduction of an hourly shuttle service between Guernsey and Jersey known as the Blue Shuttle. In December 2007 Blue Islands' share of the inter-island market was estimated to be over 50%, and in December 2009 its market share had risen to 68%. Blue Islands went on to launch new routes from the Channel Islands to Beauvais–Tillé (ceased July 2008), Southampton, Geneva and Zurich. A Dornier 328-110 (leased from ScotAirways) was added to the fleet in 2007. However, by late 2010 its market share on the Guernsey-Jersey route had fallen to below 50% and its main competitor Aurigny was regaining much ground in the Channel Islands market.
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