Bloomberg Markets
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| Frequency | Bi-monthly |
|---|---|
| Circulation | 375,000 per issue |
| First issue | July 1992 |
| Company | Bloomberg L.P. |
| Country | United States |
| Language | English |
| Website | Bloomberg Markets |
Bloomberg Markets was a monthly magazine published by Bloomberg L.P. as part of Bloomberg News. Aimed at global financial professionals, Bloomberg Markets publishes articles on the people and issues related to global financial markets. Bloomberg Markets, which is based in New York City, has readers in 147 countries. More than half of its readers live outside the U.S.
As of December 2011, the magazine had a circulation of 375,000 and was available for sale at bookstores and selected newsstands. All subscribers of the Bloomberg Professional service and the Bloomberg Terminal also receive Bloomberg Markets as part of their subscription. Newsstand sales averaged 6,154 in 2010.
Bloomberg Markets was launched in July 1992 as "Bloomberg: A Magazine for Bloomberg Users" and was originally intended to be a guide for the Bloomberg Professional service. Although every issue included instructions for navigating terminal functions, content also included articles about financial markets aimed at portfolio managers, corporate executives, brokers, bankers and securities traders. William Inman served as Bloomberg Markets founding editor.
In 1999, the magazine became part of Bloomberg News and Ronald Henkoff became editor. Prior to joining Bloomberg Markets, Henkoff worked as a reporter and editor at Newsweek and Fortune. Henkoff was tapped by Bloomberg News chief Matt Winkler to bolster the magazine's feature writing, which had not been a focus of the publication. In 2000, the magazine's name was changed to Bloomberg Markets and became available on newsstands.
In fall 2010, Bloomberg Markets was redesigned in an effort to attract a broader array of advertisers and expand its content. The redesign, led by Bloomberg Markets editor Ronald Henkoff and publisher Michael Dukmejian and developed by the firm of Priest + Grace, gave the publication a new, more contemporary look. In April 2011, Bloomberg Markets hired its first creative director, Siung Tjia, the former creative director of ESPN The Magazine. In addition to design changes, the editors added regular coverage of careers and personal finance following a global survey of readers.
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