Blink (production company)
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| Industry | Advertising, Music Video, Animation, Interactive, Design, Fashion, |
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| Founded | 1985 |
| Headquarters | London, United Kingdom |
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Area served
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Global |
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Key people
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James Studholme (Founder) Michelle Jaffe James Bland Bart Yates |
| Divisions | Blink Productions Blinkink Blink Art Colonel Blimp Blink Industries |
| Website | http://www.blinkprods.com |
Blink is a British production company and creative studio producing commercials, music videos, animations, art and fashion films. It is composed of Blink Productions, BlinkInk, BlinkArt, Colonel Blimp, Major Tom and Blink Industries. The company's head offices are based in Soho, London. Blink is headed by managing director, James Studholme, and represents a total of 48 directors and artists across its five divisions.
Blink was named Production Company of the Year by Campaign Magazine in 2012 for the second consecutive year, having previously held the title in 2011 and 1997. Blink was also chosen in 2011, 2014 and 2015 for the same accolade by Televisual Magazine. In both 2013 and 2015, Blink was named Production Company of The Year at the British Arrow Awards, as well as a winning a total of 18 gold and silver awards for its commercials. Blink won the Grand Prix at Cannes Lions 2016 for Harvey Nichols' "Shoplifters", having won the Film Craft Grand Prix in 2015 for John Lewis "Monty's Christmas".
Blink is known for discovering and developing new creative talent, and in the past has launched the careers of many successful directors. These include Ivan Zacharias, Doug Foster, Dominic Murphy, Kevin Thomas, Trevor Melvin, Dougal Wilson, Steve Reeves and Paul Gay. Blink's current roster of directors is drawn from a diverse range of backgrounds and many work across a variety of disciplines. The divisions are well integrated and collaborate frequently on productions falling outside of conventional television commercial production. James Studholme has said that in creating these subdivisions, Blink is well positioned to reach beyond the realm of traditional advertising and navigate the "uncharted terrain where brands and culture collide". Blink's peers within the advertising industry have credited the company's success to a "clever diversity of a brand giving it greater longevity and taking full advantage of an expanding marketplace".
Artist Bob Lawrie founded Blink in London in 1984 as a vehicle for his creative art and directing projects. Initially founded as an animation company doing TV program titles, Channel Idents and music promos. James Studholme joined in 1985 as producer. Blink branched out into live action in 1993 with a Red Stripe commercial for TV and cinema. Studholme bought young directors Mike Bennion and Simon Fellows into Blink. In 2000 Bob Lawrie departed leaving James Studholme at the helm. Since 2004, Blink has launched four specialised sub-divisions in addition to its commercial production company, and currently operates as an all-encompassing creative studio producing commercials, animations, art, music videos and long form content.
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