Blavity
|
Type of site
|
New media and lifestyle for African Americans |
|---|---|
| Available in | English |
| Created by |
Morgan DeBaun Aaron Samuels |
| Website | blavity |
| Alexa rank |
 22,363 (Global, January 2017)
|
| Launched | July 2014 |
| Current status | Online |
Blavity is an American Internet media company and website based in Los Angeles, created by and for black millennials. Their mission is to "economically and creatively support Black millennials across the African disapora, so they can pursue the work they love, and change the world in the process."
Blavity was founded by Morgan DeBaun (CEO) and co-founded by Jonathan Jackson, Jeff Nelson and Aaron Samuels in 2014; DeBaun had worked at Intuit for three years prior but left to found the new company. Blavity's is a combination of the words "black" and "gravity", inspired by DeBaun's experience as a undergraduate at Washington University; she was struck that eating lunch with a few friends at their regular table in the college cafeteria over time attracted more and more black students to their discussions of everything from politics to pop culture, a kind of intellectual "black gravity".
In Essence, Lihle Z. Mtshali described the site as focused "on sub-cultures, community, and local happenings in different cities rather than covering celebrities and mainstream black culture." The site contains approximately 40% user-generated content.
In September 2016, Blavity reached millions of unique visitors per month. That month, the company closed a one million dollar round of seed funding.
In 2016, Blavity launched two conferences: EmpowerHer, a conference in New York City for black women, and Afrotech, a San Francisco summit for black people in technology.
In 2016, two of the Blavity founders, DeBaun and Samuels, were named to the Forbes 30 Under 30 list of "young people transforming the future of America".
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