The 1897–98 season was Blackpool F.C.'s second consecutive season in the Football League. They competed in the sixteen-team Division Two, then the second tier of English football, finishing eleventh.
New signings for the season included Jack Cox from South Shore, Jack Leadbetter, Frank Wilson, and McHardie. Out had gone Fred Thompson (after making only six appearances the previous season), Tom Bradshaw, and John Clarke.
Cox was the club's top scorer, with twelve goals in seventeen appearances. Goalkeeper William Douglas was ever-present throughout the club's 30 league games for the second consecutive season.
The season commenced with a trip to local rivals Burnley. The hosts won 5–1, and even Blackpool’s goal was scored by a Clarets player.
Seven days later, the fixture was reversed. Jimmy Martin, Blackpool’s second-top scorer the previous season, scored the home side’s goal in a 1–1 draw.
Three consecutive defeats followed: 2–0 at home to Manchester City, 1–0 at Newton Heath, and 4–1 at Gainsborough Trinity. Laurence Halsall scored Blackpool’s goal in the latter game.
On 9 October, Blackpool recorded their first win of the season, 2–1 at home to Burton Swifts. Jack Cox, in only his second start for the club since his arrival from South Shore, scored both Blackpool goals.
Cox scored another brace in the following game, a 4–1 victory over Small Heath at Stanley Park's Athletic Grounds. John Clarkin and Bob Birkett netted the other goals for the home side.