The Black Ball Line was a passenger line founded by a group of New York Quaker merchants headed by Jeremiah Thompson, and included Isaac Wright & Son (William), Francis Thompson and Benjamin Marshall. All were Quakers except Marshall. The line initially consisted of four packet ships, the Amity, Courier, Pacific and the James Monroe. All of these were running between Liverpool, England and New York City. This first scheduled trans-Atlantic service was founded in 1817. In operation for some 60 years, it took its name from its flag, a black ball on a red background.
The modern era of "liners" was established by the |Black Ball Line which began operation in 1818. The packet ships were contracted by governments to carry mail and also carried passengers and timely items such as newspapers. Up to this point there were no regular passages advertised by sailing ships. They arrived at port when they could, dependent on the wind, and left when they were loaded, frequently visiting other ports to complete their cargo. The Black Ball Line undertook to leave New York on a fixed day of the month irrespective of cargo or passengers. The service took several years to establish itself and it was not until 1822 that they increased sailings to two per month and reduced the passage to thirty-five guineas. The sensation brought in competitors such as the Red Star Line which also adopted fixed dates. The average passage of packets from New York to Liverpool was 23 days eastward and 40 days westward. But this was at a period where usual reported passages were 30 and 45 days respectively, while westward passages of 65 to 90 days excited no attention. The best passage from New York to Liverpool in those days was 15 days 16 hours achieved at the end of 1823 by the ship New York (though often incorrectly reported as Canada). The westward crossing had a remarkable record of 15 days 23 hours set by the Black Ball's Columbia in 1830 during an unusually prolonged spell of easterly weather which saw several other packet ships making the journey in 16 to 17 days. Captain Joseph Delano was reported to be "up with the Banks of Newfoundland in ten days".