"Bizounce" | ||||
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Single by Olivia | ||||
from the album Olivia | ||||
B-side | "Are U Capable" "It's On Again" |
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Released | March 20, 2001 | |||
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Recorded | 2000–2001; Tallest Tree Studios (West Orange, New Jersey); Right Track Studios (New York City) | |||
Genre | R&B | |||
Length | 3:28 | |||
Label | J | |||
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Olivia singles chronology | ||||
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"Bizounce" is the debut single recorded by American singer Olivia, from her debut studio album Olivia (2001). Producers Doug Allen and Joshua Thompson wrote the song in collaboration with Olivia and songwriters David L. Conley, Quincy Q. Patrick, and Juan Magic" Peters. It was released on March 20, 2001 as the lead single from the album. It is an upbeat, R&B track with lyrics that revolve around dissatisfaction with a relationship and the desire to "bizounce" or leave the partner. In her autobiography, Release Me: My Life, My Words, Olivia revealed her disappointment that "Bizounce" was chosen and released as the lead single because of interference by label executives.
"Bizounce" received primarily mixed reviews from music critics; some critics praised Olivia's vocals, image, and its choice as her debut single while others questioned Olivia's connection with the music. The single was a commercial success in the United States, peaking at number fifteen on the U.S. Billboard Hot 100 and number four on the U.S. Hot R&B/Hip-Hop Singles & Tracks charts. It also peaked at number sixteen on the Canadian Singles Chart. "Bizounce" is Olivia's most successful solo single, leaving her 2005 collaboration with rapper 50 Cent on "Candy Shop" as her most successful overall. To promote "Bizounce", she performed it on various television and live shows. She also included the song as a part of the promotional tour leading up the album's release. The song's accompanying music video was directed by Marcus Raboy.
Olivia initially performed rap under the name "O-Lovely", before abandoning it to attend Hofstra University and Five Towns College as a different way to advance her career in music. Olivia recalled that people frequently compared her voice to Brandy. Olivia was signed to J Record at age 17, becoming the first artist to join the record label. For her audition, she performed the gospel hymn "His Eye Is on the Sparrow" for American record producer Clive Davis. During an interview with Billboard, Olivia revealed that she was immediately signed to the label following the meeting. She described herself as "the one chosen to flagship the label" since her single and album were one of the first projects released by the company. Executives from the record company referred to her as "the First Lady of J".