Biotherm

Biotherm is a French luxury skin care company owned by L'Oréal under the Luxury Products division. Biotherm was acquired by L'Oréal in 1970.

Biotherm originated from mineral water. In early 20th century, the French biologist Mme Jeanine Marissal discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator. She applied for intellectual property rights on this discovery. In 1952, intellectual property rights was acquired and she used it in skin care products. Thus, therm in Biotherm comes from thermal plankton, an ingredient found in all Biotherm products. Bio comes from the profession of the founder biologist.

In 1952, Founder Jeanne Marissal launched 3 products: La Crème Triple-Usage, Biotherm Cure and Biomains. Biomains, a hands moisturizing cream, is still on the market today. In 1955, 3 years after the creation Biotherm, the New York Times noticed this new French brand: "Plankton is used as aid to beauty."

In 1957, Biotherm started to build its hydration expertise with the launch of La Crème Hydrothermale.

During the 1960s the brand developed several targeted skincare solutions to address specific needs, including its first sun cream and its first slimming cream. In 1968, Biotherm introduces Bio-Buste Suractive on the market, its first breast firming cream.

Biotherm was acquired by L'Oréal in 1970. L'Oréal transformed the small French brand into an international brand by opening to the rest of Europe and entering the US market (1985) and Japan (1987)

In 1972, Biotherm launched one of its most iconic products: Lait Corporel. This moisturizing body lotion with citrus extracts is still on the market today.

In 1974 Princess Grace of Monaco inaugurates Biotherm research center in Monaco with founder Jeanne Marissal and L'Oréal heiress Liliane Bettencourt. This center includes laboratories and production unit.

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