Bill Sweetenham

Bill Sweetenham (born 23 March 1950) is a competitive swimming coach. He is the coach of Argentina Swimming National Senior team until 2014. Sweetenham has worked directly with more than 40 Olympians.

Also he was the National Performance Director for British Swimming until 2007, having previously been the National Youth Coach for Swimming Australia.

Sweetenham was a swimming coach at the Australian Institute of Sport (AIS) from the late 1980s till 1994. From 1995 to 2001 he was the National Youth Coach for Swimming Australia during which time the programme produced a number of future Australian national team members including Ian Thorpe and Grant Hackett. He managed the Australian swim team for 4 Olympic Games and 5 Commonwealth Games. He was voted Australian Coach of the Year three times and worked with more than 12 world record holders, including Tracey Wickham.

Sweetenham's tenure with Great Britain was marked by medal success at World Championship level, Olympic disappointment, and recurring controversy on his man-management methods. He was the National Performance Director for British Swimming from November 2000 to September 2007. Prior to the 2004 Athens Olympic Games, Sweetenham's tenure as Director marked considerable progress in British swimming. Britain won as many medals at the 2001, 2003 and 2005 Swimming World Championships as it had at all previous World Championships back to 1973.

...
Wikipedia