Bill Cosby in advertising
| Bill Cosby in advertising | |
|---|---|
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Cosby speaking at Riverside Church, New York City, in 2010.
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| Born |
William Henry Cosby Jr. July 12, 1937 |
| Notable work |
White Owl |
| Website | http://www.billcosby.com/ |
White Owl
Jell-O
Coca-Cola
Texas Instruments
E. F. Hutton & Co.
Kodak
1990 United States Census
American comedian Bill Cosby was a popular spokesperson for advertising from the 1960s – before his first starring television role – until the early 2000s. He started with White Owl cigars, and later endorsed Jell-O pudding and gelatin, Coca-Cola (including New Coke), Texas Instruments, E. F. Hutton & Co., Kodak, and the 1990 United States Census. As of 2002[update], Cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with Jell-O. In 2011, he won the President's Award for Contributions to Advertising from the Advertising Hall of Fame.
Cosby was one of the first black people to appear in the United States as an advertising spokesperson. He was known for his appeal to white consumers in the second half of the 20th century, in an industry seen as slow to accept diversity. In spite of making contradictory soft drink pitches and endorsing a disgraced financial company, he continued to be considered effective and believable. In the 1980s, studies found Cosby the "most familiar" and "most persuasive" spokesperson, to the point where Cosby attributed his wealth to these contracts, as opposed to his television series. However, in 2014, allegations of sexual assault significantly damaged Cosby's public image; public opinion polling following the news placed him near the bottom of a list of 3,000 personalities, when rated on trust and effectiveness.
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