Bill Baird (musician)
| Bill Baird | |
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| Background information | |
| Genres | Neo psychedelia, psychedelic pop, Experimental |
| Occupation(s) | Musician, songwriter |
| Instruments | Vocals, guitar, tape machine, keyboard |
| Years active | 2000–present |
| Labels | Moon Glyph, Pau Wau, Autobus, Capitol Records, Talk Show Records |
| Associated acts | Sound Team |
| Website | www.billbillbillbillbill.com |
Bill Baird is an American experimental musician. Formerly a member of Sound Team, Baird began performing solo in 2006, first as {{{Sunset}}} and later under his own name. He appeared in the 2010 documentary Echotone, a chronicle of the Austin, Texas music scene, where he offered a negative assessment of his time signed to a major record label. He is currently studying experimental music at Mills College in Oakland, California.
Baird first achieved success as the frontman for Sound Team (2001–2007), which was signed to Capitol Records in 2005 but dropped from the label after the commercial failure of their album Movie Monster. In 2006, Baird left Sound Team and began performing as {{{Sunset}}}, as well as under his own name, releasing numerous records. He played at the South by Southwest music festival in 2011.
In 2013, Baird moved from Austin, Texas to Oakland, California to pursue an MFA in experimental music at Mills College; there, he released the albums Spring Break of the Soul and Diamond Patch. He was named "Best Newly Arrived East Bay Musician" by East Bay Express. In 2014, he performed at the Phono Del Sol music festival in San Francisco.
In 2006, Baird gained notoriety by mocking the music review site Pitchfork Media, recording himself taking a pitchfork to a dummy branded with his band's name and uploading the video to YouTube. He has also criticized the experience of commercial music production; in 2010, he appeared in Echotone, a documentary about the commercialization of the music scene in Austin, Texas. In the film, he recounted his negative experiences with being signed to a major record label.
Baird participated in the annual San Francisco Music Video Race competition in July 2014. The music video for his song "Soggy Soul," directed by Dan Lichtenberg of "Slow Clap Productions," was the runner up in the competition and also won "Best Concept" and "Best Use of Song Provided."
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