Kevin Kleinrock is an American executive producer, writer, director, consultant, and business developer. He is currently the President of and executive producer for lucha libre focused enterprise Masked Republic which produces Pay Per View events under the name "Viva La Lucha", live shows, multiple clothing lines, publishes a monthly English language lucha libre zine called Rudo Can't Fail, manages monthly lucha libre subscription box service Lucha Loot. The company is also in the process of developing multiple properties for television, film, and stage. He is the former producer of Xtreme Pro Wrestling. He is also the co-creator, producer and head booker of Wrestling Society X which aired on MTV and additional networks worldwide. In the wake of WSX, Kevin was ranked in the Pro Wrestling Torch Most Influential People In Wrestling list. Kevin currently consults with various wrestling, mixed martial arts and other live event and sports/entertainment related producers on production and monetization of content. Masked Republic and Kleinrock's Stone-Rock Entertainment company (founded with actor/producer Stu Stone) created and produced a pilot for a lucha related live Vegas show called Lucha Las Vegas.
Kleinrock's career in wrestling began at the age of 16 when he went to work for Slammers Wrestling Federation (SWF) based out of Sun Valley, California. Kleinrock performed various roles with the SWF including time keeper, ring announcer, program writer, and even brought Slammers to his high school for a fundraiser wrestling show. While working at Slammers, he became friends with Darren McMillan who wrestled as Dynamite D. In 1996, Kleinrock and Slammers parted ways when he headed off to college at University of California, Los Angeles (UCLA). Shortly thereafter, McMillan and a number of other wrestlers who had left Slammers over the years formed tho Dynamite Wrestling Organization, and after an unscripted shoot angle on an SWF show, the Slammers roster split. McMillan, along with former Slammers referee Patrick Hernandez and Kleinrock, formed Southern California Championship Wrestling (SCCW).