Big Dada
| Big Dada | |
|---|---|
 |
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| Founded | 1997 |
| Founder | Will Ashon |
| Distributor(s) | Ninja Tune Records |
| Genre | Hip hop, dub, grime, electronic dance music |
| Country of origin | United Kingdom |
| Location | London |
| Official website | bigdada.com |
Big Dada is a British independent record label imprint distributed by Ninja Tune. It was started by reputed hip hop journalist Will Ashon in 1997. It is best known for being the home of prominent British hip hop artist Roots Manuva, poet and playwright Kate Tempest, grime pioneer Wiley, rapper and designer DELS and Mercury Prize winners Speech Debelle and Young Fathers.
Big Dada's first release was Alpha Prhyme's 12-inch single Misanthropic, a collaboration between Luke Vibert and Juice Aleem in 1997. Over the following years, the label has released over one hundred and fifty records and garnered considerable critical acclaim, being described by Observer Music Monthly as "the very best underground hip hop label."
In 2007, Big Dada released the compilation Well Deep to celebrate their tenth anniversary. NME said the label was "not only a platform for the British urban underground but also attracts some of the most progressive wordsmiths and beat-scientists in the whole world... Big Dada are still pushing things forward." As the quote suggests, Big Dada is not exclusively a label for British acts. Their roster has also featured contributions from American hip hop artists including Bigg Jus, Busdriver, Mike Ladd and French hip hop group TTC. They also released debut albums by both Diplo and Spank Rock, as well as the comeback album from grime legend Wiley, who was so pleased with the record deal they offered that he recorded "50/50" in tribute.
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