Big Brother Brasil 10

Big Brother Brasil 10 was the tenth season of Big Brother Brasil. It premiered on January 12, 2010 and ended on March 30, 2010 on the Rede Globo television network. The show was produced by Endemol Globo and presented by news reporter Pedro Bial. The season was officially confirmed since 2008 as part of a millionaire contract between international Endemol and Rede Globo. The prize award was R$1,500,000 without tax allowances.The winner was 37-year-old physical education teacher Marcelo Dourado from Porto Alegre, Rio Grande do Sul, who won with 60% of 154.878.460 votes cast, a worldwide record. He previously appeared on Big Brother Brasil 4, when he finished in seventh place.Anamara Barreira and Elieser Ambrosio returned to compete as veterans in Big Brother Brasil 13, where they placed 8th and 10th respectively.

There were seventeen housemates competing for the grand prize (making this the first season to have an odd number of original housemates), a decrease over the previous season. The season lasted 78 days, a decrease of one week over the previous season.

Big Brother divided the housemates into five cliques of three: Sarados (the Fit), Belos (the Beautiful), Cabeças (the Nerds), Ligados (the Tunned) and Coloridos (the Colorful/Gays). The housemates play as individuals except when a housemate from a clique wins Head of Household, then all members of that clique are immune from eviction. This concept was first implemented on the eleventh season of Big Brother (U.S.)Five past housemates returned to support one of the cliques in the House: Joseane Oliveira of Big Brother 3 supported the Belos, Marcelo Dourado of Big Brother 4 supported the Sarados, Rafael Valente of Big Brother 6 supported the Cabeças, Fani Pacheco of Big Brother 7 supported the Coloridos and Natalia Casassola of Big Brother 8 supported the Ligados. Fernanda won the first HoH competition for the "Belos" allowing Joseane to return to the House as a full housemate and the first Head of Household. Joseane also could choose one of the two male ex-housemates (either Dourado or Rafael) to enter as a full Housemate. She chose Dourado.

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