BharatBenz
 |
|
| Brand | |
| Industry | Automotive |
| Founded | February 17, 2011 |
| Headquarters | Chennai, India |
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Key people
|
Erich Nesselhauf, CEO |
| Products |
Trucks Buses |
| Services | Financial services |
| Owner | Daimler AG |
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Number of employees
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3,500 to 4,000 |
| Parent | Daimler India Commercial Vehicles |
| Website | www |
BharatBenz is a division of Daimler India Commercial Vehicles (DICV), itself a wholly owned subsidiary of the German manufacturer Daimler AG. The brand is known for its range of modern trucks and buses. The headquarters of BharatBenz is at Oragadam, Chennai, India.
The “Bharat” part of the brand name means “India” in various Indian languages. It symbolizes Indian expertise along with "Benz" - German technology. BharatBenz's slogan is "Power Ahead".
In 2008, Daimler AG planned to enter the Indian market in a joint venture with to build medium and heavy commercial vehicles. A joint venture named Daimler Hero Commercial Vehicles (DHCV) was formed under Memorandum of Understanding (MOU) in July 2008 with 60% holding of Daimler AG and 40% holding of Hero Group.
Daimler AG and Hero Group announced they would dissolve the Daimler Hero Commercial Vehicles Ltd. joint venture on April 15, 2009 because of an economic downturn in India. Hero group decided to focus on core operation and return the 40% stake in DHCV joint venture to Daimler AG. With 100% stake Daimler AG renamed DHCV as Daimler India Commercial Vehicles (DICV).
The launch of the BharatBenz brand was announced on February 17, 2011 at Chennai by Daimler AG Chairman Dieter Zetsche and the first BharatBenz truck was unveiled on January 4, 2012 at the Delhi Auto Expo. The decision to launch the brand was prompted by Daimler's determination to compete in the fast-growing Indian truck market against existing Indian brands such as Ashok Leyland, Tata Motors and Indian ventures of other leading global truck manufacturers like VE Commercial Vehicles (Volvo-Eicher Motors-Joint Venture). The entire proposed truck line-up in the 9 to 49-tonne range was unveiled on March 2, 2012.
Early 2014 BharatBenz launched the tractor trailer models and a construction model making itself a full range player in the segment above 9T category spanning across Medium and Heavy duty truck segments. Product range: 914, 1214, 2523, 3123, 3128, 2523 (6x4), 1217, 2528(6x4), 3128 CM, 4023 and 4928.
In May 2015, BharatBenz inaugurated its new bus manufacturing facility in Oragadam, Chennai and unveiled its second wave of products – BharatBenz and Mercedes-Benz buses as well as a new range of new BharatBenz high-power engine trucks and BharatBenz heavy duty tractors.
BharatBenz Bus is an Indian bus manufacturer.
Daimler buses will serve the domestic market in India with a range of luxury service (Mercedes-Benz) coaches with a best in class operational efficiency, space and passenger comfort and a new range of buses is also being launched by the brand "Bharat-Benz" which has been designed for best in class fuel efficiency, strong build body to tackle the variety of road infrastructure in India and powerful low maintenance power terrain.
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Wikipedia