The Better World Campaign (BWC) is a nonpartisan organization that works to strengthen the relationship between the United States and the United Nations through outreach, communications, and advocacy. Launched in 1999, BWC is a project of the Better World Fund. Together with the United Nations Foundation, they are a product of entrepreneur and philanthropist Ted Turner’s historic $1 billion gift in 1998 to support UN causes.
Led by Peter M. Yeo, the Campaign encourages U.S. leadership to enhance the UN’s ability to carry out its invaluable international work on behalf of peace, progress, freedom, and justice. In these efforts, BWC engages policy makers, the media, and the American public to increase awareness of and support for the United Nations.
BWC is a leading member of the U.S. Global Leadership Coalition.
The Better World Campaign builds support for U.S. policies that reinforce American engagement in the United Nations and educate people about the real benefits the U.S. receives through their relationships with the UN. BWC focuses on U.S.-UN relations, U.S. funding for the UN, peacekeeping, development, and global health issues.
Headquartered in New York City, the United Nations is the primary forum for leaders across the globe to discuss the most serious challenges facing the world. The Better World Campaign believes that the UN is critical to enhancing American interests abroad, and with its help, the U.S. can share the burden with other countries and not have to go it alone in addressing the world’s problems.
According to a BWC 2014 poll conducted by the bipartisan research team of Public Opinion Strategies and Hart Research Associates, eighty seven percent of Americans agreed that it is important “for the United States to maintain an active role within the United Nations” and more than seven out of ten voters support the United States “paying our peacekeeping dues to the United Nations on time and in full.”
BWC hosts many events throughout the year on Capitol Hill and beyond to highlight the UN’s work and cultivate close relationships between U.S. government officials and UN representatives.
The United Nations supports its activities through member countries' assessed dues as well as through voluntary contributions for funds and programs, such as the United Nations Children's Fund (UNICEF) and World Food Programme (WFP).