Betsy Atkins is an American business executive and entrepreneur. She is known for her early stage investments in Yahoo and eBay in association with the venture capital firm, Baja LLC. She was the Former Chairman and Chief Executive Officer (CEO) of Clear Standards, Inc, a leading provider of SaaS Software enterprise carbon management and sustainability solutions. In 2010, Clear Standards was acquired by SAP. In addition she is President and Chief Executive Officer (CEO) of Baja Corp, a venture capital investment firm, which she founded in 1993. Atkins is on the Board of Directors of Cognizant, HD Supply, SL Green Realty Corp, Schneider Electric and Volvo Car Corporation. She served as Chairman of the SAP AG Advisory Board and is a member of the ZocDoc Advisory Board. She was a member of the NASDAQ LLC Exchange Board of Directors and is a member of Florida International University's Health Care Network Board of Directors. Atkins is a member of the Council on Foreign Relations.
Atkins received a bachelor's degree in Liberal Arts from the University of Massachusetts Amherst (1975), magna cum laude, Phi Beta Kappa.
Atkins co-founded Interlan, an ethernet network controller card systems company. The company was acquired by Micom Systems in 1985. In 1988 Atkins became the CEO of Key Computer Labs, selling the company to Amdahl Corporation.
In 1989, she co-founded Ascend Communications and served as a Board member and their Global CRO and EVP Marketing and Services. Ascend was acquired by Lucent in 1999. Atkins joined the Lucent board in 2000.