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Betable

Betable Ltd.
Industry Entertainment
Genre social gaming
Founded London, United Kingdom (2008 (2008))
Founder Christopher E. Griffin
Headquarters London, United Kingdom
Key people
  • Christopher E. Griffin (CEO)
  • Gaetano Crupi (COO)
  • Ryan Linton (CRO)
  • Michael Malone (CTO)
Website betable.com

Betable is a London-based company that develops and markets a real-money gambling platform for the social gaming industry. The company is licensed by the United Kingdom Gambling Commission and the Alderney Gambling Control Commission and is certified by third-party testing houses. The company has raised a total of $23 million in venture funding from, among others, Venture51, Greylock Partners, and Founders Fund.

Christopher Griffin, the company’s current CEO, founded Betable in 2008. The first iteration of the service involved users creating betting opportunities and placing bets on a central, social-oriented gambling site. In July 2010 the company raised $3 million in seed funding from Atomico Ventures.

In 2012, Griffin re-capped the company and re-launched Betable from being a betting site to developing a real-money gambling platform. The Betable API beta program was released in July 2012, allowing game developers to integrate Betable betting features.

In October 2012 Betable partnered with game developers Slingo, Digital Chocolate, and Murka Games to incorporate betting into the developers' current offerings.

In November 2012 Mandala Games became the first European game developer to use the Betable platform, enabling real-money play in its title Slots by La Riviera.

In November 2013 Betable raised an $18.5 million Series A funding round led by Venture51.

On 1 April 2013, news website TechCrunch published a hoax article claiming that it would be launching a social betting game for venture capitalists to gamble at, remarking that it would be "an even easier way to bypass SEC regulations around being an accredited investor". The article included a TechCrunch-themed slot machine that was powered by Betable software.


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