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Bespoke Approach


Bespoke Approach is an Australian corporate advisory firm and registered political lobbyist. It has provided services to major international resources, energy, technology, transportation, food and beverage companies. It has also provided pro bono services to disgraced cancer fraud Belle Gibson, who fraudulently claimed to have had, and treated through controversial alternative medicines, multiple cancers. The firm has offices in Adelaide, South Australia and Melbourne, Victoria.

The firm was established in 2008 by England-born lobbyist Ian Smith in partnership with former Federal politicians Alexander Downer, Nick Bolkus, and Andrew Butcher, a former spokesperson for Rupert Murdoch. Smith had identified that Downer and Bolkus each possessed experience and qualities that he regarded "highly saleable and highly beneficial to companies."

Bespoke Approach has lobbied on behalf of major corporations in Australia including Woodside Energy, Petrochina, Huawei Technologies, Xstrata and Fosters. The company is allied with the Albright Stonebridge Group in the USA, which provides them with additional contacts overseas. Successful lobbying efforts by Bespoke Approach have resulted in Xstrata benefiting from the Gillard government's reduced mining tax and receiving environmental approval for its Wandoan coal project, while PetroChina received government approval for a $3.5 billion joint takeover of Australia's biggest coal seam gas developer, Arrow Energy. Other clients have included Devine Homes, Genworth Financial, Genesee & Wyoming Australia and CSR.


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