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Beloit Plaza

Eclipse Center
Beloitmallsign.jpg
Former Beloit Plaza/Mall under redevelopment.
Location Beloit, Wisconsin, USA
Address Riverside Dr. and Henry Ave.
Opening date 1966
Closing date 2000
Developer Hendricks Development Group
Management Hendricks Development Group
Owner Hendricks Development Group
No. of stores and services 60+ (peak)
No. of anchor tenants 3 major, 3 minor (peak)
Total retail floor area 450,000 square feet (42,000 m2)
No. of floors 1

Eclipse Center, formerly known as Beloit Plaza or Beloit Mall, is a mixed-use development and former shopping mall located in Beloit, Wisconsin. It is undergoing a renovation to become a pivotal point in the city center. Currently it houses the department store Elder-Beerman, several Rock County services, a newly remodeled convention center/bar, and two School District of Beloit charter schools. Along with those two schools there is an automotive shop and culinary program run by kids from Beloit Memorial High School.

Set on a high profile, 30-acre (120,000 m2) site on a bluff overlooking Riverside Drive (US Highway 51) and the Rock River, the 400,000-square-foot (37,000 m2) Beloit Plaza was the first major shopping center in Rock County. Early success was followed by a decline due to competition with the Janesville Mall and development in Janesville and Beloit with easy access to Interstate 90. Several redevelopment efforts failed, but with the involvement of Beloit billionaire Ken Hendricks beginning in 2004, a new plan to make it a mixed-use development with public services and other facilities has raised local hopes for the site.

Current tenants include an Elder-Beerman store, Cardinal Stritch University, the University of Wisconsin Extension, the Beloit Public Library, the Rock County Health Department, the Beloit Area Community Health Center, a convention center/banquet facility, and numerous smaller businesses along with the School District of Beloit.

While the location caused some difficulties placing entry points to the parking lot, Beloit Plaza overcame its shortcomings through a broad array of strong tenants. When it opened in 1966, Beloit Plaza could boast three major department stores and three other anchor-quality tenants:


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