Belgrade Book Fair

The International Belgrade Book Fair is one of the oldest and most important literary events in the region. Its basic objective is enabling publishers, authors, booksellers, librarians, book distributors, multimedia companies and other participants to establish contacts, exchange experiences, do business deals and establish other forms of business and cultural cooperation. All publishers from Serbia and the most prominent ones from the region feature at the Fair their annual publishing production.

In addition to the publishing program, an extensive side event one is organized at the Fair, as well: conferences, round table conferences, meetings with authors, public discussion panels, workshops... For the visitors, written word fans, the Book Fair is an opportunity to find at one place and buy at special prices the books they are interested in, as well as to meet their favorite authors and discover the new ones, attending one of many programs.

The Book Fair is the most visited cultural event in Serbia. In 2012, there were 150,798 visitors at the Fair. Based upon the organizer's data, in 2012, the Fair was followed by 1.275 accredited journalists, of which 71 were international.

According to a research conducted by the Strategic Marketing among Belgrade citizens in 2010, the Book Fair was proclaimed the greatest brand of Belgrade.

The Belgrade Book Fair was set up by the City of Belgrade, it is managed by the Book Fair Council and the Executive Organizer is the company Belgrade Fair. The Fair is traditionally held in October, in Belgrade Fair Halls 1, 1A, 2 and 4, at the space of about 30,000 m² and it is 8 days long.

The first Yugoslav Book Fair was held in 1956, at Zagreb Fair, under the auspices of the President Josip Broz Tito. It was attended by the most important writers of the country, among them also Ivo Andrić and Miroslav Krleža. About 12,000 books of all Yugoslav publishers were displayed there, but also of those from Austria, Czechoslovakia, the Netherlands, UK, France, Italy, China, Hungary, East and West Germany, Poland, Romania, USA, Soviet Union and Switzerland.

In the following year, 1957, the Fair was moved to Belgrade, where the construction of a modern fair ground was completed. The books were displayed by about 60 local and 36 international publishers, from 16 countries in Europe, America and Asia. It was agreed that the International Book Fair should include the catalog and last for six days. The Fair was held at the end of October, in Belgrade Fair Hall 3 and on the occasion of the Fair festivity, the Book and the World magazine was initiated, as well. The first Belgrade Book Fair was opened by Mr. Rodoljub Čolaković, the Vice President of the Federal Executive Council at that time.

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Wikipedia