Before the Waves (album)
| Before the Waves | ||||
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| Studio album by Magic Man | ||||
| Released | 8 July 2014 | |||
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| Label | Columbia Records | |||
| Producer | Alex Aldi | |||
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Before the Waves is the second album and major label debut by the Boston band Magic Man. It was produced by Alex Aldi and was released on July 8, 2014 by Columbia Records. The first single, "Out Of Mind", and the accompanying music video were released May 19, 2014.
In an interview with Sound of Boston, Sam revealed that the sample at the beginning of "Texas" was discovered while digging for records; it was "one of the best things we ever found in those record bins." The band "worked with a bunch of different producers and had a really good connection with Alex [Aldi]", who helped craft the album and track listing in the studio. The drummer, Joey Sulkowski, and bassist, Gabe Goodman of Magic Man at the time did not record (their parts are performed by Larry Gorman and Daniel Radin, respectively).
The artwork for the album and all singles from it are photography by Tobias Hutzler, a British art student whose previous work the band had come across online. The series, commissioned by Sony for the album campaign, uses long exposure to capture the movement of flares and glow sticks in tidal pools and the ocean. The also directed the lyric video for "It All Starts Here", which was originally uploaded to Vevo and YouTube on June 26, 2014 and features footage from the same photo shoot.
Magic Man previously used one of Hutzler's photos for the cover of their EP You Are Here.
The album was met by positive reviews. GQ called the album "12 Tracks of Alt Joy", saying it is "full of solid electric beats, hazy (good hazy) vocals, and synth."
The Boston Globe wrote, "The songs, particularly first single 'Paris,' unfurl with an emphasis on keeping everything light and airy. Frontman Alex Caplow has a similar sweep in his voice, the kind of majestic croon that suggests it will sound perfect in stadium-size sing-alongs", later adding that, "The album puts Magic Man in the same league as other electro-leaning pop bands, from St. Lucia to Sir Sly."
Conversely, SLUG Magazine called them "a summery band—disposable, frothy and lacking true substance or musicianship. Not that there's anything wrong with that, but beneath the transparently '80s-sounding disposable melodies, these tunes lack depth and memorable choruses," and questioned the seriousness of the band, citing the fact that two of the artists on the recording were not members of the band.
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