Bearded (magazine)
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| Editor | Suzi Ireland |
|---|---|
| Categories | Music magazine |
| Frequency | Bi-Monthly |
| Publisher | Fleeing from Pigeons |
| First issue | 14 August 2007 |
| Country | United Kingdom |
| Language | English |
| Website | beardedmagazine |
Bearded is a British bi-monthly music magazine that distributes nationwide through WHSmith, Borders, independent record shops and newsagent's shops. The magazine covers the independent music industry and only reviews artists who are either unsigned or signed to independent record labels.
Starting from issue FFP. E in January 2009, Bearded have published a mission statement to reassert the reasons for the magazine's existence. This statement also appears on the magazine's website under the 'About Us' heading.
The statement, in full, is:
Bearded exists to generate coverage for independent labels and artists regardless of genre, background or how fashionable they are.
Bearded aims to do this in a publication that has top quality art direction and design at its heart, with writing that allows the reader to form their own opinions rather than being told what to think and what to like.
Bearded’s editorial direction is not dictated by advertisers, distributors or anybody else that might generate monetary support. It is put together exclusively by music lovers for music lovers – like a conversation in a pub, but with much nicer paper.
Bearded tries to make its money simply through magazine sales and Beardaid support. Help us carry on making beautiful, refreshing and unwavering publications at: www.beardaid.co.uk.
The idea behind Bearded came when founder Gareth Main was working as editor of golf trade publication Golf Course News International. With a nonchalant attitude to golf and a love for independent music, Main realised that there was a gulf in the music magazine market for artistic magazines aimed at music and that there was a significant niche in providing nationwide coverage on independent artists.
The first issue of Bearded was released on 14 August 2007 with an illustration of actor and musician Matt Berry on the cover. The design of the cover was minimal, with the original, barely readable Bearded logo being the only branding with no contents or other information on the front. This design continued through the first 18 months of the magazine, until Bearded relaunched into WHSmith and other major retail stores on 29 January 2009 where the logo changed and a few contents were subtly inserted into the cover. It did though retain the minimal aesthetic.
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