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Be (Common album)

Be
Bealbum.jpg
Studio album by Common
Released May 24, 2005
Recorded 2004–05
Studio
Genre
Length 42:33
Label
Producer
Common chronology
Electric Circus
(2002)
Be
(2005)
Finding Forever
(2007)
Singles from Be
  1. "The Food"
    Released: October 8, 2004
  2. "The Corner"
    Released: March 1, 2005
  3. "Go!"
    Released: June 14, 2005
  4. "Testify"
    Released: September 27, 2005
  5. "Faithful"
    Released: October 8, 2005
Professional ratings
Aggregate scores
Source Rating
Metacritic 83/100
Review scores
Source Rating
AllMusic 4/5 stars
Blender 4/5 stars
Entertainment Weekly A−
The Guardian 4/5 stars
NME 8/10
Pitchfork 8.6/10
Q 4/5 stars
Rolling Stone 4/5 stars
Spin A−
Vibe 4.5/5

Be is the sixth studio album by American rapper Common. It was released on May 24, 2005, by GOOD Music and Geffen Records. The album was primarily produced by hip hop recording artist Kanye West. The album debuted at number two on the Billboard 200, with first-week sales of 185,000 copies in the United States. It is Common's second album to sell over 500,000 copies (over 800,000 copies sold), becoming a certified Gold by the Recording Industry Association of America (RIAA).

Be was also a critical success, receiving acclaim and accolades from several critics and music publications. The album received a perfect "XXL" rating from hip hop publication XXL.

Be was touted as Common's comeback album after the commercially disastrous Electric Circus. His previous album lacked promotion following MCA Records's absorption under Geffen. His new alliance with Kanye West helped to spark public interest in the project, as the album was produced by West and released by his own label GOOD Music. "I met Kanye in '96…" he said. "He was still in high school. He used to come around No I.D.'s house, a guy that used to produce for me. The thing I noticed about Kanye was that he could really rap! He had some kind of hunger that I hadn't really seen before."

"He's today's Marvin Gaye of rap," West enthused on a DVD accompanying a deluxe edition of Be. "Buy the album. If you in a situation where you can barely buy groceries, burn the album."

The results show that Common was clearly aware, and perhaps agreeing, with the negative criticisms about Electric Circus. In comparison to that album, Be is lean, immediate, and commanding, yet also restrained in its musical ambitions. Many believe it to be his safest album, although Brooklyn native rapper Israel The ILLa Real has stated that Be has influenced him in making his first album "I Fell In Love With H.E.R." Of the reaction to the album, the rapper said: "I don't think Electric Circus was as focused. Though I'd done some progressive hip-hop, people know me as the b-boy. When I showed them something different, a different style of b-boy, there were like, "Hold up. You can be Afrocentric, but what's this rock shit that you're doing?" Many of the beats created by West, and which Common rejected for the project, later appeared on West's studio album Late Registration.


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