Be-Shure (Ugly Betty)
| "Be-Shure" | |
|---|---|
| Ugly Betty episode | |
| Episode no. | Season 4 Episode 9 |
| Directed by | David Dworetsky |
| Written by | Gail Lerner |
| Production code | 409 |
| Original air date | December 11, 2009 |
| Guest appearance(s) | |
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"Be-Shure" is an episode from the ABC comedy-drama series Ugly Betty, which aired on December 11, 2009. It is the ninth episode from Season 4 and the 74th episode overall.
The story begins with the family getting ready for breakfast with Ignacio making potato latkes. Ignacio announces that he has invited his new girlfriend, Jean, over for a multi-culti Christmas–Hanukkah dinner. As Betty leaves, Bobby stops by, which upsets Hilda, even though Bobby was there to pick up Justin, while Ignacio holds up a Cabbage Patch Doll to show Bobby, who believes took a display of the baby Jesus 14 years earlier, which Bobby denied. After she leaves, Betty starts to feel queasy as does Hilda later on while she and Archie were visiting Macy's to drop a letter to support the Make-A-Wish Foundation.
On Fashion TV, Suzuki reports on Wilhelmina in jumpsuits and Connor in jail. Claire and Daniel discuss hiring a new creative director despite the disagreements over Calvin running the company and Daniel being blamed for hiring Connor, while Marc is suffering from "Stockholm Syndrome", due to Wilhelmina no longer with the company. Cal later stops by to introduce Daniel their new creative director, a clueless Hollywood mogul named Denise Ludwig, whom Daniel is not happy about and when he tries to reason with Cal as to why he was not consulted, Cal reminded him about who was running the company and it wasn't Daniel.
As Daniel prays that Connor rots in prison, it looks like Connor and Wilhelmina are getting hot and heavy behind bars, as Wilhelmina have been secretly been making surprise visits daily for the past two weeks, as they hope that as soon as they get the money back Wilhelmina will be back at Mode. When Wilhelmina returns to reclaim her job, Daniel tells her that it was filled. Wilhelmina then leaves, but prior to her visit, Marc suggests to Daniel, who wanted to get even with Cal by recovering the money, by enlisting Wilhelmina in an effort to get the money back. Hours later back at prison, Wilhelmina and Connor are interrupted by a phone call from Daniel. Connor goes to answer Daniel on the other end but Connor refuses to spill the beans and blames him for taking Molly and making Wilhelmina choose between him and the company, saying that he knows where the money is. However this was all planned, as Wilhelmina and Connor set up a scheme in an effort to get the Hartleys out of the company. This also sets up a scheme for Daniel to get the company back in family control, as Marc suggests to Daniel that Wilhelmina might be useful in retrieving the money from Connor. As they went to Wilhelmina's place, the two agree to get the money back, on the condition that Wilhelmina gets a 50% stake in Meade Publications and non-veto power and that Daniel does not consult Claire. The two agree.
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