Baxters
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Statue of a stag outside Baxters Highland Village
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| Baxters | |
| Private | |
| Industry | Food Processing |
| Founded | 1868 |
| Founder | George Baxter |
| Headquarters | Fochabers, Scotland, UK |
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Area served
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Worldwide |
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Key people
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| Products |
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| Brands |
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| Revenue |
 £248.6 million (2016) |
| Profit |
£12.5 million (2016) |
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Number of employees
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1,500 (2016) |
| Parent | W.A. Baxter & Sons (Holdings) Limited |
| Website | www |
Baxters Food Group Limited, also known as Baxters of Speyside or Baxters, is a Scottish food processing company, based in Fochabers, Scotland. It produces foods such as canned soups, canned meat products, sour pickles, sauces, vinegars, anti-pasti, chutneys, fruit preserves and salad and meat condiments. Products are sold under the Baxters brand as well as a variety of brands owned, or licensed, to the group. Baxters has remained a private family company for four generations, during which time it has expanded significantly by acquiring other business within the United Kingdom and internationally. Baxters holds a Royal Warrant from Her Majesty the Queen as purveyors of Scottish specialities.
The company was known as W.A. Baxter & Sons Ltd. prior to 21 December 2006.
Baxters was founded in 1868 by 25 year old gardener George Baxter when he borrowed £100 from family members and established a grocery shop in Fochabers, Moray. George’s wife Margaret Baxter supported her husband by making jams and jellies using local fruits.
In 1916 George and Margaret’s son, William Baxter, purchased land from the Duke of Richmond and Gordon and with his wife, Ethel Baxter, built a factory adjacent to the River Spey, to the east of Fochabers. The Baxters shop became known for supplying pickles and preserves and began preparing their own beetroot, and selling it to other grocers. Ethel began producing a range of jams, whilst William promoted the business throughout Scotland. A canning machine was hired by Ethel in 1923 in order to can local fruit in syrup, such as strawberries, raspberries and plums, with Baxters becoming one of the first companies in Scotland to do so. Ethel started creating a variety of soups using local produce in 1929, the first being Royal Game using venison from Upper Speyside. The packaging artwork features a derivative of the painting The Monarch of the Glen, an oil-on-canvas painting of a red deer stag completed in 1851 by the English painter Sir Edwin Landseer. Before long the Baxter family were supplying upmarket department stores in London such as Harrods and Fortnum & Mason.
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Wikipedia