Bauer National

Bauer National is a portfolio of 7 radio brands in the United Kingdom, owned and operated by Bauer Radio.

Bauer purchased the Absolute Radio group of stations from TIML in 2013. The core Absolute Radio station had been established as one of the three Independent National Radio franchises in 1993, broadcasting on AM radio and, from 1999, national DAB; since 1995, a relay of the station (with split local advertising, and at some times split programming) has been available in London on 105.8 FM. Initially branded Virgin Radio, the station took the name Absolute Radio in 2008. The station has since launched a number of sister stations, currently comprising five decade-themed services and a dedicated classic-rock station.

Kiss plays predominantly rhythmic (dance/urban) music. The East and West versions of Kiss were previously SRH-owned Vibe stations. The three services now simulcast most programming content (from London), though retain the ability to split where needed, including for local advertising and news bulletins.

Magic 105.4 FM is a melodic adult-contemporary music service, available on FM in London and, since January 2015, on DAB nationally. It can also be heard on Freeview, Sky and online.

Two new sister services to Magic launched in March 2016 as part of the Sound Digital national DAB multiplex:

Planet Rock is a DAB radio station, which plays primarily classic rock music. The station was established in 1999 and was initially run by the GWR Group; it was sold to Malcolm Bluemel's 'Rock Show' consortium in 2008 and from there to Bauer in 2013. Planet Rock is a digital-only service, transmitting on the DAB network (and through digital TV and online platforms). On 1 March 2016, Planet Rock ceased being a fully national station due to the station transferring to the Sound Digital multiplex, which is not available across all of the UK. Devon, Cornwall, parts of Scotland, Wales, East Anglia and other areas of the UK will no longer be able to receive Planet Rock on DAB.

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