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Bass Down Low

"Bass Down Low"
Dev - Bass Down Low.jpg
Single by Dev featuring The Cataracs
from the album The Night the Sun Came Up
Released November 16, 2010 (2010-11-16)
Format Digital download
Genre Electro
Length 3:30
Label Universal Republic
Writer(s) Devin Tailes, Niles Hollowell-Dhar, David Singer-Vine
Producer(s) The Cataracs
Dev singles chronology
"Like a G6"
(2010)
"Bass Down Low"
(2010)
"Backseat"
(2011)
The Cataracs singles chronology
"Like a G6"
(2010)
"Bass Down Low"
(2010)
"Backseat"
(2011)

"Bass Down Low" is the debut single by American recording artist Dev, written and performed by Dev and The Cataracs. Produced by The Cataracs, the song was released on November 16, 2010, through Universal Republic as the lead single for Dev's debut studio album, The Night the Sun Came Up (2011). Initially, the song was made for The Cataracs with Dev as the featured act, but she was made the main artist as they believed it would be a suitable follow-up to Far East Movement's "Like a G6", which Dev and The Cataracs appeared on. British rapper Tinie Tempah was featured on an official remix of "Bass Down Low" that was made for the song's release in the United Kingdom. Musically, "Bass Down Low" is an electro song with skittering synths and the lyrics speak of different forms of .

The song was met with positive reviews from critics. Commercially, "Bass Down Low" performed moderately in the United States, peaking at number sixty one on the Billboard Hot 100 and number two on the Top Heatseekers chart. Internationally, the song peaked within the top ten of the charts in the United Kingdom and the top forty of the charts in Canada and the Republic of Ireland. The accompanying music video for "Bass Down Low" takes place in an underground club. The clip was directed by Ethan Lader who took inspiration from fashion and the film Fight Club.

In 2008, Dev recorded two songs using the software GarageBand on her MacBook that a friend posted onto her Myspace page. Production duo The Cataracs, consisting of Niles Hollowell-Dhar and David Singer-Vine, came across the songs and asked Dev to come to Berkeley, California to produce music with them. Six months later, the first song they made together, "2night", gained exposure on the television channel MTVU and local radio channels, which resulted in a debut on the Billboard Hot Dance Airplay chart. In 2009, Dev signed with Indie-Pop Records and moved to a loft in Los Angeles, California to begin working on her debut album. The Cataracs eventually made the beat for a song called "Booty Bounce". Afterwards, a hook was written for the song and The Cataracs suggested to interpolate it into a track they were making for Far East Movement. Dev agreed to what would become "Like a G6", and later said, "It ended up being a massive song and gave me so much experience and opportunity and it was absolutely beautiful. Thank god I agreed to that!" The song was released in April 2010 and reached the top ten on several charts worldwide, including the United States, where it reached the top position and sold over three million copies. In August 2010, Dev issued a viral music video for "Booty Bounce" and subsequently signed a record deal with Universal Republic two months later.


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