BaselWorld

Baselworld Watch and Jewellery Show is a trade show of the international watch and jewellery industry, organized each spring in the city of Basel, Switzerland.

Renowned as the most important show for the global watch and jewellery industry, Baselworld regroups the most well-known and prestigious brands, the best designers, world-renowned dealers, suppliers of diamonds, gemstones, pearls and machinery, and the most successful independent watchmakers.

The history of the show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (muba), of which a section was devoted to watches and jewellery.

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