Base79
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| Type of business | Public |
|---|---|
| Traded as | : |
| Founded | 2011 |
| Headquarters | London, United Kingdom |
| Area served | Worldwide |
| Founder(s) | Charlie Muirhead |
| Key people |
Ashley MacKenzie (CEO) |
| Industry | Internet |
| Revenue |
 GB£1.97 million (2013) |
| Website | bravebison |
| Current status | Active |
Brave Bison (formerly known as Rightster) is an independent Digital Media and Social Video Broadcaster. The company describes itself as the largest multi-platform video network in the world outside of North America, including its multi-channel network (MCN) on YouTube, consisting of over 2210 channels.
Brave Bison has 8 offices around the world including London, Los Angeles, Paris, Madrid, Singapore, Copenhagen, Sydney and Gurgaon.
The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”.
The initial focus of the business was on the fashion industry, Rightster's first customer being the British Fashion Council (BFC).
Through Rightster's platform, network and services, the BFC reached more than 200 publishers in over 130 countries, unlocking new revenue streams with little upfront investment or risk.
The BFC's live rights enabled Rightster to recruit key publishers with an interest in fashion content. Rightster subsequently used this connection to recruit more content owners and publishers both in and outside the fashion industry, expanding its operations into sports, news, entertainment and viral rights.
On 10 May 2016, it was announced that the company is relaunching under the name Brave Bison.
In October 2012, Rightster acquired approximately 25 percent of the share capital of VML. VML operates under the brandname ‘Viral Spiral' and connects third party brands, agencies, production companies and publishers with the owners of viral content. Rightster entered into an agreement with VML such that it is the exclusive global syndication distribution and monetisation partner for all VML content being uploaded to third party publishers platforms, including YouTube.
In February 2013, Rightster acquired Preview Networks, a European distributor of film trailers and branded content.
"The deal extends Rightster's YouTube services across Europe and makes Rightster the leading distributor of movie trailers in this region. Preview Networks brings over 300 content rights holders and 2500 publishers to Rightster's global community and broadens Rightster's geographic presence in key European markets including France, Germany, Italy, Spain and the Nordics."
In September 2013, Rightster acquired Sport Syndicator, a UK display advertising sales agency,:
"The purchase brings Mediasyndicator's portfolio of over 40 sports sites, including Football League Interactive, Rugby Dump and Club Website into the Rightster network. This collection of sites will extend the reach of Rightster's network by 280 million advertisement impressions and over 8 million unique users".
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Wikipedia