Bartell Media Corporation
| Founded | 1898 |
|---|---|
| Founder | Bernarr Macfadden |
| Country of origin | United States |
| Headquarters location | New York City |
| Publication types | Magazines |
| Official website | www |
Macfadden Communications Group is a publisher of business magazines. It has a historical link with a company started in 1898 by Bernarr Macfadden that was one of the largest magazine publishers of the twentieth century.
Physical Culture, Bernarr Macfadden's first magazine, was based on Macfadden's interest in bodybuilding. The launch of True Story in 1919 made the company very successful. Other well-known magazines, such as Photoplay and True Detective, soon followed. Macfadden also launched the tabloid New York Evening Graphic. Bernarr Macfadden withdrew from his leadership roles with the company in 1941.
In 1961, the Bartell Broadcasting Corporation bought a controlling share in Macfadden and merged with the company, forming Macfadden/Bartell. Bartell owned WADO New York, WOKY Milwaukee, and KCBQ San Diego. A share in Bartell was acquired by Downe Communications in 1967, with full control in 1969. Between 1969 and 1974 Downe was acquired by Charter Company. Bartell was fully acquired by Downe in 1976, and Downe was fully acquired by Charter in 1978.
Downe purchased the newspaper supplement Family Weekly in 1966, and the Ladies' Home Journal and The American Home from the Curtis Publishing Company in 1968.
Macfadden's women's magazines were spun off in 1975, and sold to the unit president, Peter J. Callahan. These magazines were:
Us was purchased in 1980, and sold in 1986. In the mid-eighties, Macfadden bought the Ideal Publishing Company, which published Teen Beat and other fan magazines, from Filmways. MacFadden acquired a stake in what would become American Media in 1989 when it bought a stake in the National Enquirer.
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