Barneys Warehouse

Barneys Warehouse is an American fashion retailer headquartered in New York City. Barneys Warehouse is owned by Barneys New York and began in 1970 as a semi-annual sale that offered large discounts on designer clothing. Barneys Warehouse now has 11 brick and mortar stores and launched an e-commerce website in 2013. Barneys Warehouse offers deals up to 75% off retail prices from luxury designers such as Marni, Derek Lam, Proenza Schouler, Rag & Bone, Chloé, Isabel Marant, John Varvatos, 3.1 Phillip Lim, and Marc by Marc Jacobs.

In August 1970, the idea for the first Barneys Warehouse Sale was born. To generate both extra revenue and advertising, as well as to move through inventory, Barneys would host a clearance event in the 17,000 square foot first floor of the warehouse building in Chelsea. The first sale ran from September 8, 1970 to September 12, 1970. The advertising for the first Barneys Warehouse Sale put a focus on the need to sell the past season's inventory. This was to excite customers about the new merchandise that would eventually take the old inventory's place. Advertisements also promoted that only certain quantities were available for specific designers. On September 8, the first day of the Barneys Warehouse Sale, a full-page advertisement with the headline "Don't Go to Work Today" ran in both The New York Times and The New York Daily News. There were many radio advertisements throughout the course of the sale, and these changed by the day to portray a sense of urgency to the potential customers. The first Barneys Warehouse Sale sold over 30,000 units of designer clothing, served approximately 20,000 customers, and generated $1,108,500 in sales.

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