Bardahl
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| Private | |
| Industry | Automotive |
| Founded | 1939 in Seattle, Washington |
| Founder | Ole Bardahl |
| Headquarters | Seattle, US |
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Area served
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90 countries |
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Key people
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| Products | Oil additives, lubricants, gasoline additives |
| Brands | Bardahl, Protex by Bardahl |
| Revenue | US$ 21,402,000 (2015) |
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Number of employees
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34 |
| Website | bardahl |
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Footnotes / references |
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Bardahl is a brand of petroleum oil additives, lubricants and gasoline additives for motor vehicles and internal combustion engines made by Bardahl Manufacturing Corporation in Seattle, Washington.
Bardahl Oil Company was founded in 1939 by Ole Bardahl (January 28, 1902–August 11, 1989), a Norwegian immigrant to the United States. Ole Bardahl arrived in Seattle in 1922 with $29 in his pocket. He became a millionaire by the age of 39 as a general contractor in Seattle, building homes. After that, he founded the Bardahl Oil Company in the Ballard neighborhood of Seattle. The company is still owned and managed by the Bardahl family.
Its original factories were located in Ballard. In the mid-1950s, Bardahl was the leading brand of motor oil and oil additives in the United States. Bardahl's oil additive was advertised during the 1950s in magazines and animated TV commercials which showed the product's effectiveness in combating engine problems such as "Dirty Sludge", "Sticky Valves," "Gummy Rings," and "Blackie Carbon," all of which were anthropomorphized in the commercials.
In the early 1960s York Research Corporation, an independent commercial testing laboratory of Glenbrook, Connecticut conducted controlled testing on Bardahl. As the result of those tests, York President Warren C. Hyer was featured in regional and national Bardahl television advertisements touting the benefits of Bardahl as an oil additive. For many years the York Research company seal could be found on all cans of Bardahl.
The company remains prominent as a result of its sponsorship of motor sports competitors. The Miss Bardahl Hydroplane was a six time National Champion and five time Gold Cup winner, racing in the United States from 1957 to 1969.
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