Bally Sagoo

Baljit Singh "Bally" Sagoo (born 19 May 1964) is a British-Indian record producer. Born in Delhi, India, Sagoo was raised from an early age in Birmingham. He has been active in the recording and entertainment industries since 1989. He is the producer of albums and the mastermind behind songs and remixes. He remains a force in the music industry and is currently the figurehead of the UK and Belgium based entertainment company, Fresh Dope Industries.

Sagoo grew up in the Balsall Heath area of Birmingham. By the 1970s, his father – Saminder Sagoo – was running his own retail music outlet, after playing in The Musafirs in the late 1960s.

By the time he had reached his teens, Sagoo developed a burgeoning taste for reggae, soul and disco and he was spending most of his college years producing mix-tapes for friends and dee-jaying at local events. These home-made creations demonstrated his fusing Western dance and hip hop with existing Indian music.

Sagoo got his break in 1989 when Oriental Star Agencies, a local Indian record label gave him the opportunity to remix an old Punjabi track called "Hey Jamalo". The single became a hit and Sagoo subsequently joined OSA as their full-time in-house producer. Through this relationship, he released his first album – 1990s Wham Bam – which went on to become a success and spawn a sequel, Wham Bam 2. Other material came during this period, including Star Crazy and Sagoo's 1991 collaboration with Nusrat Fateh Ali Khan, to produce Magic Touch.

In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback. He became the first Indian artist to be play listed on national mainstream radio when the album track "Chura Liya" (a re-working of Asha Bhosle's song) was played on the BBC Radio 1. This was followed in 1996 by his first, all-original non-remix work Rising from the East, which included "Dil Cheez" and "Tum Bin Jiya". Subsequently, featured the album Dance Attack and composed another remix hit music video, Mera Laung Gawacha (the original Anu Malik composed track from the film Naag Mani), starring Deepti Bhatnagar, the video was directed by polygram multimedia, these became chart hits in the UK and saw Sagoo appear on Top of the Pops. He later toured India with Michael Jackson on the "HIStory Tour", produced the Aby Baby album with Amitabh Bachchan and was invited to New Delhi to meet the then Indian President, Shankar Dayal Sharma.

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