Baek Jong-won

Baek Jong-won (Hangul: 백종원; Hanja: 白種元; born September 4, 1966) is a South Korean chef, food researcher, entertainer, writer, essayist and businessman.

Baek is the CEO of Theborn Korea Inc, 26 restaurant franchises with 1,299 branches across the country including Saemaul sikdang, Baek's Coffee and Baek's Bibim. Baek married actress So Yoo-jin on January 19, 2013. Their first child, a son, was born on April 9, 2014. Their second child, a daughter, was born on September 21, 2015.

Founded in 1993, Theborn Korea Co. established a majority of domestic and overseas companies based on its know-how to establish a branch office in 1994 and operate a branch store in the country for many years.

Not only South Korea but also the global companies operating in the U.S., China, Japan, and Southeast Asia have become increasingly successful. Theborn Korea is making its own taste and brands by identifying the trends and needs of consumers.

With a reasonable price and the majority of its brads having popular menus, Theborn Korea aims to make sure that all customers eat plenty of food at affordable prices, and offer joy and delight in addition.

Such beliefs have led to the creation of brands such as and 'Bonga', 'Hanchin Pocha', 'Saemaul Restaurant', 'Hong Kong Banjeom 0410 Plus+', 'Original Ssambap House', and 'Anchovy Noodle Soup 0410' are loved by the public.

He has published many books, usually on cooking or restaurant management, including the ‘Home-cooked Food Recipes Recommended by Baek Jong-won’ series.