Badgeville
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| Private Company | |
| Industry | Software as a service (SaaS), Gamfication, Computer Software |
| Headquarters | Redwood City, California (2014) |
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Area served
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Worldwide |
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Key people
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Kris Duggan (Co-Founder) Wedge Martin (Co-Founder) Jon Shalowitz (CEO & President) |
| Products | Behavior Platform, Badgeville for Communities |
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Number of employees
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70 (Q1 2012) |
| Website |
www |
Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides software as a service (SaaS) for web sites to measure and influence user behavior using techniques such as gamification.
The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 . At that time, the company had raised less than $300k in angel funding.
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.
In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.
Social Fabric is a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty. It was offered to clients as a SaaS to allow websites to include social networking elements. Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.
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Wikipedia