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Baby It's You!

Baby It's You!
The Musical
Babyitsyouplaybill.jpg
Music Various Artists
Lyrics Various Artists
Book Floyd Mutrux
Colin Escott
Basis The life and career of Florence Greenberg
Productions 2009 Los Angeles
2009 Pasadena
2011 Broadway

Baby It's You! is a jukebox musical written by Floyd Mutrux and Colin Escott, featuring the music of the 1960s pop group the Shirelles. The show "tells the story of Florence Greenberg and Scepter Records, the label Greenberg started when she signed the Shirelles." After several tryouts and premieres, the show debuted on Broadway in April 2011, directed by Sheldon Epps.

The Shirelles were an American girl group in the early 1960s, and the first to have a number one single on the Billboard Hot 100. The members of the quartet were Shirley Owens (the main lead singer), Doris Coley, Beverly Lee, and Addie "Micki" Harris.

Florence Greenberg (September 16, 1913 – November 2, 1995) originally created Tiara Records. The first song recorded and released on the label was "I Met Him On a Sunday", by the Shirelles. Just as the record started to break locally, Greenberg sold the company with the Shirelles' contract to Decca Records for US$4000. With that money, she started a new label in 1959, called Scepter Records, which became one of the leading record labels in the 60s.

Mutrux and Escott had collaborated on the book for the Broadway musical Million Dollar Quartet, which was nominated for a Tony Award for Best Musical and Best Book of a Musical. Mutrux, who knew about Florence Greenberg, conceived Baby It's You! The Musical, which is part of Mutrux's planned "American Pop Anthology" series, focusing on American music from the 1950s to the 1980s. Million Dollar Quartet was also part of this series.


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