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BRC Imagination Arts


Bob Rogers is founder and chairman of BRC Imagination Arts, an experience design agency. In 1998 Newsweek magazine described him as "the theme-park industry's resident futurist". Rogers oversees the creative elements of all BRC projects, serving clients like Coca-Cola, NASA, Disney, Universal Studios, Ford, General Motors, China Mobile, China Telecom, and the Abraham Lincoln Presidential Library and Museum. He is on the board of governors of the Academy of Motion Picture Arts and Sciences.

Rogers is also a film and television director and producer who has earned two Academy Award nominations, for the live action short films Ballet Robotique and Rainbow War, and a Los Angeles Emmy Award nomination as the producer of the documentary short The Wedge: Dynasty, Tragedy, Legacy. Rogers has also served as executive producer or consultant on pavilions at world's fairs around the world, including Expo 86 in Vancouver, Expo 88 in Brisbane, Expo '90 in Oaska, Japan, Expo '92 in Seville, Taejon Expo '93 in Korea, Expo 2005 in Aichi, Japan, and most recently Expo 2010 in Shanghai, and the Expo 2015 in Milan, Italy.


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