BKV
 |
|
| Private | |
| Industry | Advertising, Marketing |
| Founded | 1981 |
| Headquarters | 3390 Peachtree Road 10th Floor, Atlanta, Georgia 30326, U.S. |
|
Area served
|
World Wide |
|
Key people
|
Brent Kuhn (Vice Chairman) Maribett Varner (President) Virginia Doty (EVP, Director of Marketing) Jana Ferguson (EVP, Director of Client Services) |
| Services | Marketing |
|
Number of employees
|
100+ |
| Website | www |
BKV Inc. is an independent marketing agency located in Atlanta, Georgia. The agency specializes in direct response marketing. Services include creative, traditional media and digital media placement. Clients include local, national and global brands, including for-profit businesses and nonprofit organizations.
BKV was founded in 1981 with Six Flags Theme Parks as one of the first clients.
In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season.
In 2001, BKV deployed Marin Software to streamline clients’ online advertising programs for on-boarding, reporting, and optimization.
Early and mid-March 2001, BKV launched a series of direct response television commercials for Marietta's Matria Healthcare Inc. for their diabetes self-care division. The DRTV commercials target audience was seniors age 65 and over. They were to call a toll-free number to order diabetes-care supplies through the mail instead of through pharmacies.
June 2001, Direct Results Network was created as a sister company of BKV. In 2002, the name was changed to Response Mine Interactive (RMI). RMI is an interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation.
In 2002, Ad Age named BKV one of the top agencies by U.S. direct marketing revenue at #49.
On Sept 2, 2005, BKV employees collected money on the streets of Buckhead for victims of Hurricane Katrina. Agency owners Brent Kuhn and Maribett Varner matched the donation raised and BKV sent $3,218 to the American Red Cross.
...
Wikipedia