BBC Introducing

BBC Introducing is the brand for new music programmes across the BBC radio stations, showcasing unsigned, self-signed and other emerging musical talent primarily from the UK. Launched in 2007 the Introducing brand brings programming from across the BBC under a unified brand with each show retaining its own identity. Introducing has also been extended to the BBC's stages at major festivals such as Glastonbury. Introducing shows can now be found on most BBC Radio stations from national to local. In 2010 BBC Introducing was awarded the best new platform to discover music at the BT Digital Music Awards. In May 2011, BBC Introducing won the Gold award for Best Use of Multiplatform at the Sony Radio Academy Awards.

Since 5 January 2013, every BBC Local Radio station across England and the Channel Islands broadcasts a BBC Introducing programme at 8pm on Saturday evenings.

The initial idea was to introduce a BBC new music discovery proposition consistent across all local and network radio. BBC Introducing was created and selected as the brand name by Jason Carter, the former Head Of Live Music at Radio 1, he continues to lead the proposition for the BBC. The creation followed research via a pan BBC music steering group. It was developed as a property that could be added to existing show names, or used as a signpost for features within programming.

BBC Introducing was launched in 2007, and by this period many BBC local radio stations had launched a weekly local music show to share and champion local bands. As shows such as The Box Office on BBC Three Counties Radio, The Download on BBC Radio Oxford, The Friday Session on BBC Hereford and Worcester, Raw Talent on BBC Radio Humberside and The Weekender on BBC Radio Nottingham proved popular there was interest in developing a more coherent structure and brand for new music on the BBC.

In September 2010 all BBC local radio shows that had not renamed themselves as part of the 'Introducing' were re-branded.

BBC Introducing has hosted a stage at Glastonbury Festival every year since 2007. The 2011 incarnation featured Ed Sheeran, F-Block, the Good Natured, Sharks Took the Rest, Vessels and Shammi Pithia, amongst others.

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