Australian Subscription Television and Radio Association
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| Abbreviation | ASTRA |
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| Formation | September 1997 |
| Type | Peak organisation |
| Purpose | representing the subscription media industry in Australia |
| Headquarters | 4 Broadcast Way, Artarmon, New South Wales |
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Chairman
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Tony Shepherd |
| Website | www |
The Australian Subscription Television and Radio Association (ASTRA) is the peak industry body representing the subscription media industry in Australia. ASTRA’s main activities are to represent the industry with government, regulators and the media, advocate policy reforms that promote industry growth, highlight and reward industry achievement, report television ratings and assist the industry to develop. ASTRA was formed in September 1997.
ASTRA is managed by a representative board of directors. The board is chaired by Tony Shepherd AO, a former president of the Business Council of Australia. Also on the ASTRA Board are Ian Davis, Patrick Delany, Jacqui Feeney, Anthony Fitzgerald, Angelos Frangoupoulos, Richard Freudenstein, Lynette Ireland, Bruce Meagher, Mandy Pattinson, Jon Penn, Ben Richardson and Robi Stanton. ASTRA’s chief executive officer, Andrew Maiden, is an ex-officio member of the board.
ASTRA members are subscription-based television viewing platforms, independent content providers, technology and communications companies, and organisations from the industries that support subscription media in Australia.
Members include platforms Foxtel, Presto and Telstra, more than 20 independent content providers including the major international channel groups Fox Sports, BBC Worldwide, ESPN, The Walt Disney Company, Fox International Channels, Discovery Communications, Turner Broadcasting Systems, NBC Universal, as well a number of technology companies and service providers.
Membership is open to all organisations and individuals wishing to support the development of the Australian subscription media industry.
ASTRA was formed soon after the arrival of subscription television in Australia to politically organise the industry and give it a voice in public debates about the regulation of media.
ASTRA’s stated policy priorities are to: support the development of the subscription media industry; encourage the production of local content for Australian audiences; advocate an open, competitive market that encourages investment and innovation; ensure market intervention is minimal and fair to all participants; and lobby for all media organisations to access public resources on the same terms.
The organisation’s most high profile campaign is for the reform of anti-siphoning rules, a provision of the Broadcasting Services Act which regulates the manner in which certain sports broadcast rights may be purchased. The anti-siphoning list provides free-to-air television broadcasters with the exclusive opportunity to purchase the right to broadcast more than 1000 sporting events.
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