Austin Pryor

Austin C. Pryor, Jr. (April 3, 1945) is an American financial writer, speaker, and radio personality whose work focuses on investment counseling from an evangelical Christian point of view.

Pryor is a native of Louisville, Kentucky, and graduated from the University of Kentucky where he received a B.S. degree in Banking and Finance in 1967.

Pryor has been married to his wife, Susie, for 48 years; they have three grown children: Tre, Andrew, and Matthew; and they have 10 grandchildren. Pryor and his wife reside in Louisville, Kentucky. He has been a member of Southeast Christian Church since 1990.

Pryor founded his own investment management firm, Forum Investment Counselors, in 1978 where he saw his average client account more than triple in value during its first five years of operations. For the 1978-1982 period, his clients’ average annual return was 25.5%, placing his firm in the top 5% of the A.G. Becker rankings of investment managers.[1]

In 1990, Pryor launched Sound Mind Investing, a monthly financial newsletter targeted to “today’s Christian family.” In 1992, Pryor authored The Sound Mind Investing Handbook. In 2000, Sound Mind Investing launched a paid subscription website. In 2005, Pryor and the other members of SMI's management team partnered with another firm to form SMI Advisory Services, an independent entity, in order to launch The Sound Mind Investing Fund (SMIFX). And in January 2011, a second fund was launched, The SMI Balanced Fund (SMILX). [2] Today, Sound Mind Investing is America's Best-Selling Christian Financial Newsletter, reaching over 14,000 readers. [3]

Over the recent 13-year period, Sound Mind Investing has outperformed the market (as measured by the Dow Jones Wilshire 5000) by nearly two-to-one. [4]. The Sound Mind Investing Funds, mutual funds based on the newsletter's unusually successful investing technique, manage over $300 million. [5] [6]

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