AussieBum
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| Private | |
| Industry | Fashion |
| Founded | 2001 |
| Founder | Sean Ashby |
| Headquarters | Sydney, Australia |
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Area served
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Worldwide |
| Products | Men's swimwear, underwear, and clothing |
| Website | aussiebum.com |
aussieBum is an Australian men's swimwear and underwear manufacturer.
Some aussieBum products are manufactured in Australia and a growing number are manufactured in Vietnam , Thailand and Bangladesh with the business run completely out of the company's headquarters in the Sydney suburb of Leichhardt.
The company has achieved international recognition for several products such as the Wonderjock, and Essence underwear; which contains vitamins locked in the fibre which releases through the skin.
In 2001, director Sean Ashby started aussieBum when he couldn’t find the style of nylon swimmers he grew up with. The company had an inauspicious launch in the middle of the dot-com bust, and at the time the original website ran from a suburban lounge room, created by Ashby. Joined by Guyon Holland in 2004, they created a new market by bringing back the classic speedo-style Aussie cossie and introducing digital prints and other vibrant designs.
Since starting out with only A$20,000 in 2001, aussieBum is now a multimillion-dollar global enterprise, employing over 35 people, manufacturing over 150 different styles of products. The company has doubled in size each year since its founding.
The company has no sales representatives overseas but relies on the strength of the company website. Australian sales make up only 10% of its business, and is on its way to A$20 million in annual sales. The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.
The brand retails in some of the biggest department stores in the world such as Selfridges, Harrods and House of Fraser in the UK, Printemps in Paris, KaDeWe in Berlin, and Harvey Nichols in Dubai, as well as in small boutiques in various cities around the world. aussieBum's online store ships to more than 150 countries with free delivery.
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Wikipedia