Aum Fidelity
| AUM Fidelity | |
|---|---|
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| Founded | 1997 |
| Founder | Steven Joerg |
| Genre | Jazz, avant-garde jazz, free jazz, indie rock |
| Country of origin | U.S. |
| Location | Brooklyn, New York |
| Official website | www |
AUM Fidelity is an independent record label in New York City primarily devoted to avant-garde jazz artists such as William Parker, Matthew Shipp, and David S. Ware. It has also released recordings by improvisational rock band Shrimp Boat and exclusively distributes the CaseQuarter and Riti labels. It was founded in 1997 by former Homestead Records label manager Steven Joerg.
Founder Steven Joerg is a native of Chicago and has stated that in high school he was heavily influenced by the do-it-yourself (DIY) approach of punk rock, especially labels such as SST Records. Moving to New York City after graduating college, Joerg worked for Bar/None Records. He became a manager of the indie rock label Homestead Records in 1992, where he signed and promoted albums by Babe the Blue Ox, Tara Key, Sleepyhead, Soul-Junk, and others. After releasing a well-received album by free jazz drummer William Hooker, Joerg convinced a reluctant Homestead to sign notable jazz musician David S. Ware and his Quartet. Their first release on the label, Cryptology, received a lead review in Rolling Stone.
Joerg left Homestead in December 1996 and founded AUM Fidelity in Brooklyn in January 1997. His intent was to concentrate on modern jazz. He liquidated his savings, sold half his record collection, and took out a loan. The label derived its name partially from the Charles Mingus album Mingus Ah Um, but mostly from Om, the mantra representing the "soundless sound of the universe, the original tone and source of all creation". Not low fidelity or high fidelity, but AUM Fidelity." The label launched in September 1997 with the release of David S. Ware's Wisdom of Uncertainty, and William Parker's Sunrise in the Tone World.
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