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August Schell Brewing Company

August Schell Brewing Company
AugustSchellLogo.png
Location 1860 Schell Rd
New Ulm, Minnesota
United States
Opened 1860
Annual production volume 145,000 US beer barrels (170,000 hL)
Active beers
Name Type
Schell's Original American lager
Schell's Original Light Light lager
Grain Belt Premium American lager
Grain Belt Premium Light Light lager
Grain Belt Nordeast American Amber Lager
Grain Belt Lock & Dam American Amber Lager
Schell's Firebrick Vienna-style Amber lager
Schell's Pilsner Bavarian pilsner
Schell's Arminius Pale Lager
Schell's Dark American dark lager
Seasonal beers
Name Type
Schell's Bock Bock
Schell's Maifest Maibock
Schell's Hefeweizen Bavarian Wheat
Schell's Zommerfest Kölsch style honey ale
Schell's Octoberfest Marzen
Schell's Snowstorm Changes Yearly
Schell's Schmaltz's Alt Dark Alt
August Schell Brewing Company
SchellBreweryNewUlmMN.jpg
The brewery in 2017
Location 1860 Schell Rd
New Ulm, Minnesota
NRHP Reference # 74001007
Added to NRHP December 27, 1974

The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival. Every year Schell's also celebrates traditional German holidays with Bock Fest and Oktoberfest.

August Schell (February 15, 1828, in Durbach, Grand Duchy of Baden – September 20, 1891, in New Ulm, Minnesota) emigrated to the United States in 1868. He worked in Cincinnati as a machinist before moving to New Ulm, where he established a mill and then a brewery. The brewery grew in size and production. When August Schell died, he passed ownership to his son Otto Schell; Otto Schell died in 1911. George Marti, August Schell's son-in-law, took over the brewery, and it has been in the hands of the Marti family since that time.

These beers fill the spot left by Schell's Stout in their year-round lineup. They are both available for roughly six months, and as of release are classified as "year-round" beers by Schell's.

Seasonal beers include:

A collection of specialty beers, all Berlin-style wheat beers or Berliner Weisse, aged in rare cypress fermentation tanks Schell’s bought in 1936. Noble Stars are available in select liquor stores and are hand-filled, hand-labeled and bottle-conditioned.

*1995-1997 Beers were called Blizzard Ale

** 1992 Beer was called Xmas Brew

Coordinates: 44°17′20″N 94°27′2″W / 44.28889°N 94.45056°W / 44.28889; -94.45056


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