August A. Busch IV
| August Busch IV | |
|---|---|
| Born |
August Adolphus Busch IV June 15, 1964 St. Louis, Missouri, U.S. |
| Occupation | Board member of Anheuser-Busch InBev, former president and CEO, Anheuser-Busch Companies, Inc. |
| Spouse(s) | Kathryn "Kate" Thatcher (2006-2009) divorced |
| Parent(s) | August Busch III and Susan (Hornibrook) Busch |
August Adolphus Busch IV (born June 15, 1964) is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev.
He is a great-great-grandson of Anheuser-Busch founder Adolphus Busch, and a great-great-great-grandson of Eberhard Anheuser who originally purchased the brewery in 1860. He is the son of Susan (Hornibrook) and August Busch III, the former chairman, president and CEO of the company. Busch is known by industry insiders as "The Fourth."
Busch's parents divorced when he was five, and he lived with his mother. His time with his father was mostly spent at the brewery and their relationship was, for the most part, professional.
After graduating in 1982 from Parkway West High School in Ballwin, Missouri, August Busch IV studied as an undergraduate at the University of Arizona. He left the University before completing his degree. Later he earned both an MBA and a bachelor's degree magna cum laude in finance from Saint Louis University. He has a "Brewing On The Spot" certificate from VLB Berlin.
After graduation he followed the family tradition of starting at the bottom of Anheuser-Busch. He worked as a brewing apprentice in the Old Malt House as a union member of Brewers & Maltsters Local 6 in St. Louis, Missouri, as an intern in the Culture Yeast Center, and later as a foreman in packaging and shipping operations.
In 1989, he moved into marketing, working on the start of the Bud Dry brand launch. Although the launch was considered a success, the product ultimately proved to be unsuccessful. He then worked on updating the image of the company's flagship brand, Budweiser, which had been losing market share, launching among other things the Budweiser frogs campaign.
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