August Anheuser Busch Sr. | |
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August A. Busch in 1925
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Born |
St. Louis, Missouri, U.S.A. |
December 29, 1865
Died | February 10, 1934 St. Louis, Missouri, U.S.A. |
(aged 68)
Occupation | Brewing |
Spouse(s) | Alice Edna Zisemann |
Children |
Adolphus Busch III Marie Busch Alice Busch Clara Hazel Busch Orthwein August A. "Gussie" Busch Jr. |
Parent(s) | Lily (Anheuser) and Adolphus Busch |
August Anheuser Busch Sr. (December 29, 1865 – February 10, 1934) was an American brewing magnate who served as the President and CEO of Anheuser-Busch, based in Saint Louis, Missouri, from 1913 to 1934. It became the world's largest brewery in 1957 under direction of his son August A. "Gussie" Busch Jr.
August Anheuser Busch was born on December 29, 1865, in St. Louis, Missouri. His father, Adolphus Busch, was the German-born founder of Anheuser-Busch. His mother, Lilly Eberhard Anheuser, was the third daughter of brewer Eberhard Anheuser, who owned the Aneuser Brewery. He had eight brothers and five sisters.
Busch became President of Anheuser-Busch in 1913, shortly after his father's death. Under his leadership, the company survived World War I, Prohibition, and the Great Depression by innovating and diversifying. The company delved into the production of corn products, baker’s yeast, ice cream, soft drinks, and commercial refrigeration units to stay afloat during Prohibition. After Prohibition ended in 1933, many of these operations were discontinued. August also managed to keep Anheuser-Busch prosperous during anti-German bias of World War I. He built the Bevo Mill, about halfway between his mansion on Gravois Road and the Anheuser-Busch brewery downtown.
Busch married Alice Ziesemann on May 8, 1890. Their children were Adolphus III, Marie, Clara, August Jr., and Alice Busch. The Busches were among prominent families who participated in the Veiled Prophet Ball, and in 1922, Alice Busch was selected as that year's Queen of Love and Beauty.