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Augie's Quest

Augie Nieto
Born Augustine L. Nieto II
1958
Residence Corona Del Mar, California
Alma mater Claremont McKenna College
Organization Augie's Quest
Known for Life Fitness
Title Chief Inspiration Officer, Augie's Quest
Operating Advisor, North Castle Partners
Board member of ALS TDI
Curves International
Jenny Craig, Inc.
Octane Fitness
HydroMassage
Spouse(s) Lynne
Children 4
Awards Club Industry Lifetime Achievement Award
EY Supporter of Entrepreneurship Award
NAHJ President's Award

Augustine L. "Augie" Nieto II (born 1958) is the founder and retired chief executive of Life Fitness, as well as the current chairman of the ALS Therapy Development Institute. He and his wife, Lynne, live in Corona Del Mar, California and have four children and seven grandchildren.

He is noted for fighting against amyotrophic lateral sclerosis (ALS) by creating "Augie's Quest", which has raised over $45 million in funds for research into the disease. In 2016, it was announced that a documentary, titled "Augie", would premier in late 2017 about Nieto.

In 1977, Nieto founded Lifecycle with an exercise bike of the same name. In 1984, he sold the company to Bally Total Fitness, but was soon named President of the combined company, Life Fitness. He left as an executive of the company upon its acquisition by the Brunswick Corporation. In 2001, Nieto became an Operating Advisor for North Castle Partners, a private equity firm. As part of his position, he serves on the boards of Curves International, Jenny Craig, and HydroMassage, all North Castle investments. Additionally, he is a former board member of Octane Fitness, Quest Software and DynaVox. As a board member of Quest Software, he was part of a committee that helped to negotiate the sale of the company to Dell in 2012.

In March 2005, Nieto was diagnosed with amyotrophic lateral sclerosis, more commonly known as Lou Gehrig's disease. After diagnosis, he partnered with the Muscular Dystrophy Association (MDA) and created "Augie's Quest" with the sole purpose of finding a cure for ALS. Funds he raised went completely to research, as administrative costs were covered by MDA. In 2014, Augie's Quest officially transitioned from MDA to the ALS Therapy Development Institute, a non-profit biotech at which he was already funding research at through MDA. Since 2006, Augie's Quest has raised over $45 million in funds for research into the disease.


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