Attention seeking

Attention seeking (also called drawing attention or garnering attention) is behaving in a way which is in pursuit of attention from others. The attention they receive gives them a good feeling and boosts their self-esteem and self-worth. Where such behaviour is excessive and inappropriate, the term is often used pejoratively in regard to children's behaviour in front of peers or to negative domestic interactions.

Enjoying the attention of others is socially acceptable in some situations. In some instances, however, the need for attention can lead to new difficulties and may highlight underlying, preexisting ones. However, as a tactical method, it is often used in combat, theatre (upstaging) and it is fundamental to marketing. One strategy used to counter various types of attention-seeking behaviour is planned ignoring.

If as a child, the person did not receive much attention from his parents or his peers then he may grow up feeling neglected. Those feelings will then be the main drive behind the person's attention-seeking behavior. Children of abusive parents and parents who are always absent may feel overlooked, and so the child may grow up becoming an attention-seeking adult.

Sometimes adults seek attention because of jealousy. When someone finds himself threatened by another person who takes all the attention, he may respond with attention-seeking behavior.

Lack of self-esteem can be another cause for attention-seeking behavior. Some people think that they are overlooked and so they think that the only solution to restore their balance is to bring back the lost attention. The attention they will get in this case will provide them with reassurance and will help them think that they are worthy.

Narcissists are also attention seekers. They consider this attention a good source of narcissistic supply and so they strive to get it.

Planned ignoring is a strategy where a person gives no outward sign of recognizing a behavior, such as no eye contact, no verbal response and no physical response to the person seeking attention. The desired consequence of attention-seeking behavior is receiving attention in some form (positive or negative) from another person; when attention-seeking behavior no longer contacts attention, it will eventually cease.

...
Wikipedia