"Attention" | ||||
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Single by Charlie Puth | ||||
from the album Voicenotes | ||||
Released | April 21, 2017 | |||
Format | Digital download | |||
Studio | Charlie Puth's home studio (Los Angeles, California) | |||
Genre | Pop rock | |||
Length | 3:31 | |||
Label | Atlantic | |||
Songwriter(s) |
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Producer(s) | Charlie Puth | |||
Charlie Puth singles chronology | ||||
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Music video | ||||
"Attention" on YouTube |
"Attention" is a song recorded and produced by American singer Charlie Puth. He co-wrote the track with Jacob Kasher. Atlantic Records released it on April 21, 2017 as the lead single from Puth's upcoming second studio album Voicenotes. "Attention" is a midtempo pop rock song with elements of 1980s soft-soul and funk. Commercially, the song has reached number one in Israel, Latvia, and Russia as well as the top 10 in Australia, Belgium, Canada, Croatia, France, Germany, Hungary, Italy, Lebanon, Malaysia, New Zealand, the Philippines, Poland, Portugal, Romania, Slovakia, South Korea, Spain, Switzerland, the United Kingdom, and the United States. Its music video was released on April 24, 2017.
The original idea of "Attention" began to develop in 2016 when Charlie started to record bits of the song while he was on tour in Japan. Puth premiered the song in an "immersive music exhibit" in Los Angeles called "The Attention Room" on April 19. The pop-up installation features an LED "infinity tunnel" and is designed to replicate the brain's reaction to receiving attention. Two days later, "Attention" was officially released as the lead single of Puth's second studio album.
"Attention" is a midtempo pop rock song that features elements of '80s soft-soul and funk. Throughout the song, the singer realizes that his partner only wants to be around him for attention and other ulterior motives instead of loving him for who he is. It is performed in the key of E♭ minor with a tempo of 100 beats per minute. Puth's vocal span from E♭3 to C♭5.
Writing for Idolator, Mike Wass suggested that "Attention" is a "Song of Summer contender". He added that Charlie "is still the boy next door, just a little more jaded and a lot more willing to speak his mind." Praising the song's production, he said that "That boldness also comes through on the production, which Charlie handled himself, chugging along with chunky bass and faint traces of disco." Lars Brandle of Billboard described it as "polished" and "groove-injected."